Fluid Power Sales: Website Copywriting & Blog Strategy
Fluid Power Sales (FPS) intimidated me from day one. I’ll admit to knowing nothing about manifolds and power units, and the target audience spoke a language I barely understood. But one thing stuck out to me, and that’s how passionate these guys were about delivering something spectacular to customers who had no wiggle room for quality. So something crystallized:
Creating parts that refuse to compromise in the most uncompromising conditions.
The site is clean, custom WordPress design, and has a completely integrated blog that pushes out new articles onto related pages within the site—all thanks to smart tagging.
Got big news about a new machine in the shop? When you’re browsing the About page, a thumbnail about “Remodeling the Shop” shows up in the sidebar. Keeps everything fresh and dynamic. I’d have everyone I worked with use this feature in a site if I could.
Hello, FPS blog!
I worked with engineer Don on this blog, and he has really done an awesome job with it. He totally gets the tagging system, comes up with a lot of great posts on a range of subjects, and uses the blog the way savvy business bloggers do: to flatten their brand, messaging, expertise, and sales into one format that, even at a quick glance, says: Hey, this company is on the scene, doing great work, and I should give them a call.
Recap: after writing about some seriously dry, complicated technical manufacturing, I’m pretty sure I can write about anything.
Except popular music. Barf.
